Building Your Brand: Tactics
for Successful Career Branding
by Randall S. Hansen,
Ph.D.
What is it that all successful companies have
mastered -- and what job-seekers looking to advance in their careers
need to master? What is it about Coca-Cola, Microsoft, Starbucks,
Disney, and McDonald’s? What makes a consumer buy one product
over another -- and makes one job-seeker much more sought after
than others? The answer is marketing, but more specifically it is
the power of branding. And branding isn’t just for products
anymore.
Branding can be described as many things, but it’s best defined
as a promise… a promise of the value of the product…
a promise that the product is better than all the competing products…
a promise that must be delivered to be successful. Branding is the
combination of tangible and intangible characteristics that make
a brand unique. Branding is developing an image -- with results
to match.
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What Employers Want
by Peter Weddle
I get a lot of e-mail from frustrated job seekers. Most
of it is a riff on a single theme: in essence, the messages say,
"I've spent the last two, three, four or more months sending out
resumes to employers, and I've yet to get a single interview." It
is, of course, hard not to be moved by such communications-job searching
is the loneliest and most humbling of experiences even when things
go well. Without any sign of hope, it can be painfully debilitating
to anyone with a sense of pride in his or her work.
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article...
Closing the Sale and Overcoming Objections in the Job Interview
by Randall S. Hansen,
Ph.D. and Katharine Hansen
The best job-hunters understand the power of
marketing in the job-search, and comparing the job interview to
a sales call is vital to achieving greater success -- in obtaining
the job offers you seek. But the burden is not all on the job-seeker,
because the employer also sees the job interview as a sales call
-- and just as much as you are selling yourself as the product to
be purchased by the employer, the hiring manager is also selling
the employer’s value to you.
And anyone who knows even just a little about sales knows that the
key to success is in overcoming objections and then closing the
sale. This article shows you how you can do the same in the job
interview -- and how using this technique will take you one step
closer to the job offer.
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