TWC Group :: Press Archive

Collegeville, PA (April 17, 2002) – Human capital is just as important as financial capital. As you build your business, it is always a challenge to attract the best and brightest employees. Even in a tough economy, top talent is hard to find. In fact, it’s even harder to attract the “cream of the crop” in a harsh business climate, which is the exactly opposite of what industry believes, notes Terry Williams, president and CEO of T. Williams Consulting (TWC), a world-class management consulting firm specializing in human capital solutions.

The key to success is to view human capital strategies as an essential part of your overall business plan—so you can hire individuals who will truly make your company thrive, says Williams, whose firm serves start-up to Fortune 1000 clients.

“Typically, companies don’t part with ‘A’ players, and it’s especially difficult to get them to make a move in difficult times,” he says. “There’s an overabundance of ‘C’ players. There are ‘B’ players available, but they also have a lot of choices. And the ‘A’ players — they are always in great demand.”

If you’re an emerging growth or start-up firm, it’s especially challenging to lure the best to your fledgling enterprise. That’s due in part to the Internet crash of 2000, when many promising start-ups turned into spectacular failures.Today, only a few ‘A-level’ professionals want to run the risk of going down with a sinking ship.

That’s why companies must work even harder to set themselves up as solid, well-organized enterprises — in other words, as “Employers of Choice,” says Williams.

“You must create compelling reasons for a top-notch professional to want to work for your organization,” says Williams. Those reasons can include excellent compensation and benefits, advancement opportunities, regularly scheduled performance reviews, and other popular perks such as flextime. In addition, in order to attract the best, you must really sell them on why your business is where they want to be. Do you have a great product with a solid business plan behind it? Have you tapped into an exciting industry niche?

And don’t fall into the trap of “buying” top talent for your company, says Williams. You don’t want to hire someone who’s simply going to take the money and run. Rather, you need professionals who are going to be inspired and enthusiastic about your business vision, and are willing to commit themselves long term.

Finally, in order to attract ‘A’ players, you must develop your company as a brand — designed to appeal not only to potential customers but to prospective employees, says Williams. “By creating a strong business plan, and developing human capital as one of your firm’s greatest assets, you’ll position your company for lasting success.”

Founded in 1996, TWC is a world-class human capital management consulting firm. Headquartered in Collegeville, PA, TWC provides Talent Acquisition Programs, Human Resource Services, Executive Search, and Business Launch Consulting to companies in a variety of industries, including Financial Services, Life Sciences and Technology. Additional information about TWC may be found at www.twcgroup.com.